Building a new business unit - Executive Recruitment
Customer Founded in 1979, Phoenix
Technologies has been a leader in the personal computing
industry for over 25 years. Phoenix Technologies' core system software (BIOS) has
been instrumental in the growth of the PC industry. Recently, Phoenix Technologies
has expanded their focus into the development of a new range of products to create
a simplified, trusted computing environment that provides security and data recovery
for a variety of computing platforms. For more information about Phoenix Technologies,
visit: www.phoenix.com
Challenge A leader in the BIOS business, Phoenix Technologies had an
intimate understanding of the OEM business model, selling to PC and server manufacturers
to deliver their products to end-users. However, when Phoenix Technologies embarked
upon an aggressive plan to launch a new suite of security and data recovery software
solutions that would be sold not only via their OEM partners but also through VAR
and retail channels, they knew they needed to build a new business unit with experienced
leaders that understood the intricacies of the software marketplace and these new
distribution channels. This was especially important for their Asian business which
accounted for over 50% of world wide revenues.
Overview of RTMAsia Solution When RTMAsia was engaged to assist Phoenix Technologies in
finding high caliber individuals for their Asia leadership team, an extensive process
of interviews with Phoenixs key management was undertaken to understand their business,
products and target customer base. Leveraging RTMAsias network of industry professionals
across Asia, Phoenix Technologies was able to fill key General Management positions
in their Korea and Taiwan subsidiaries in matter of weeks. RTMAsia has since continued
to work with Phoenix Technologies' management team to recruit key talent for their
growing business in China.
Quote from the Vice President Our security and data recovery software suites represented
a huge growth opportunity for us and getting the right talent to help us grow this
new business was critical to our success in Asia. Unlike other recruiting firms,
the RTMAsia team understood our business and knew
what kind of leaders we were looking for. Working with RTMAsia saved me a lot of
time and potential frustration; instead of educating multiple agencies across Asia
about our business and negotiating separate terms, my team could deal with a single
company for our executive recruitment needs across Asia.
Steven Yang, VP World Wide OEM and APAC, Phoenix Technologies.
What RTMAsia Provided RTMAsia was engaged to recruit key management positions for
Phoenix Technologies across multiple countries in Asia including Korea, Hong Kong,
Taiwan and China. The scope of the work performed included:
Interviews with key Phoenix Technologies executives to understand their business,
industry, culture and growth plans
Identification, screening and interviews of all candidates
Detailed, market-specific recommendations on remuneration and benefits packages
based for management positions based for each different country
Candidate reference checks and referee interviews
The Results By leveraging RTMAsias services, Phoenix Technologies was
able to quickly and effectively hire the right talent to grow their new software
business in Asia. Phoenix Technologies was able to hire General Managers for their
Korea and Taiwan subsidiaries as well as several key sales managers in China within
weeks of awarding the engagement to RTMAsia. Since assembling this executive team,
Phoenix Technologies has achieved revenue growth in Asia of over 50% each quarter.
With a deep understanding of Phoenix Technologies' business needs, RTMAsia was able
to minimize the time burden on the Phoenix management team, while finding the right
talent to help them grow their business.
