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RTMAsia specializes in helping technology companies from around the world accelerate their business in the Asia Pacific region. Whether your company is a large multinational launching (or re-launching) a new product or an early stage startup trying to enter new markets for the first time, RTMAsia's key focus is growing your revenue and presence in Asia. RTMAsia's coverage in key Asia Pacific markets is unparalleled. In addition to direct coverage in Japan, Greater China, Korea, and Australia, our extensive network of resellers, alliance partners and industry contacts augment our operations and extends our reach to every country within the Asia Pacific region.
Our key differentiator is in our people. Each RTMAsia regional office is led by a seasoned executive with well over a decade of experience and a proven track record working for major US vendors such as Microsoft, HP, Brocade Communications Systems, Oracle, and Peoplesoft. This blend of local market experience, coupled with our global vendor expertise, allows us to provide our clients with advice they can really use to drive their business advice that leverages local market insights, yet is completely aligned with their global growth plans and perspective.
That said, your market entry into Asia Pacific is strategic and crucial for the future success of your company. The decision of which firm to use to assist you should not be made without careful consideration and thought. There are four questions you should always ask any "consultant" you are consider using for maket expansion and sales acceleration in Asia pacific. |
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How many senior people do you have on the ground in Asia?
Most firms specialize in one or two markets and have very few senior people on the ground. Experienced, senior people are difficult to attract and expensive to keep and are therefore in short supply. When considering a market entry consultant, it pays to thoroughly check the depth and breadth of their in-country talent. Make sure that their in-country talent is comprised of local veterans with in depth knowledge of the market, language and business cultures. |
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Can I speak with one of your current clients?
The technology market changes at a phenomenal rate and in today's world, a team is only as good as their last successful engagement. You should ask any firm you are considering to engage to allow you to speak directly with some of their current clients. Regardless of the success that a firm may have accumulated in past decades, it is the firm's most recent performance that is most indicative of their capabilities. |
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Do you really have coverage in all key Asian markets?
The market entry industry abounds with small consulting firms that have coverage of a single Asian market but may portray themselves as having the ability to cover all of Asia. Full Asia coverage requires significant resources and expertise and firms that can truly cover every market with a sufficient level of expertise are hard to find. |
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What percentage of your revenue comes from recruiting?
A recruiting company gets paid when the client hires people in country. A market entry consultant gets paid when they deliver the research and market entry plan on paper. An outsourcer gets paid when the client pays him to hire people. A business acceleration specialist gets the bulk of their remuneration when a client actually sells product in the marketplace. All these skill sets are different and require appropriate staffing and expertise. Although many recruiting companies offer so-called "market entry consulting", these services are typically a very simple "hook" for generating recruiting revenue. Hiring employees and forming a direct presence is not always the most effective way of covering a country, yet recruiting-centric firms often recommend a hiring strategy that generates the most revenue for their firm regardless of whether it really makes sense for the client. |
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